Culture Jamming, Memes, Social Networks, and the Emerging Media Ecology
Nike's web site allows visitors to create custom shoes bearing a word or slogan -- a service Nike trumpets as being about freedom to choose and freedom to express who you are. Confronted with Nike's celebration of freedom, I could not help but think of the people in crowded factories who actually build Nike shoes. As a challenge to Nike, I ordered a pair of shoes customized with the word "sweatshop." Nike refused my order.
An early example of practiced culture jamming (2001), but a great essay with good reference to the dynamics involved.
